Established in 1980 and located in Ningbo China, Shanshan Group is a corporative and multi-industry company, mainly engaged in manufacturing and distribution of men's garments and apparel with brand name of "Shanshan" or "FIRS", as well as other series of clothes. As one of the most famous companies in China, Shanshan was listed in China's Top 500 Key Enterprises, assessed by the State Council. It played and is still playing a leadership role in the garment industry of China. Shanshan, with its men's classic suits under the brand name of "FIRS", was the first company which gained the Qualification of Environmental-friendly Products and passed the Certification of ISO9002 Quality System in the garment industry of China.
With it's branding strategy "Multi-brands & Internationalization", Shanshan Group has established long-term and closed relationship with many international apparel companies and is licensed to produce and distribute their well-known brands. With the goal to have 30 brands in 2010, presently Shanshan Group owns 20 brands in different styles and at different market segments: 2 core brands － Shanshan (both Men's and Lady's) and Shanshan Sports; 10 original brands － such as FIRS, MGB, Firs & Design, Elteno, LaFancy, LeTuTu, Rosew, Bellson, etc; and 9 licensed or distributed brands － Marco Azzali, Renoma Paris, Lubiam 1911, Le Coq Sportif, Callaway Golf Apparel, Pinky & Dianne, Munsingwear, Dunhill Sports, Smalto, Le Coq Sportif Golf Collection, QUA, etc. In total the Group comprises 2 listed companies, 24 factories, 19 fashion apparel companies and nearly 3000 franchising shops at home and abroad.